G&Co launches a new online presence for CO-OP Financial Services, the largest Credit Union ATM Network provider in the country.

G&Co provided the strategy, information architecture, design and development for the re-launch of the online presence for this heavyweight Credit Union Financial Services provider. The site was created to better communicate the CO-OP brand and to increase site traffic. It allows our client freedom to update the full site while keeping simple, organized content. An expanded product section that focuses on a wealth of resources and cross-selling links is slated to boost sales while a new event section enables users to sort through and register for an array of happenings.

In time for Bank Transfer Day we launched CO-OP FS's first B2C site.

Part of the strategy for CO-OP's online presence re-launch, G&Co created a consumer oriented site enabling Credit Union members to locate and map over 28,000 surcharge-free ATMs within the expansive CO-OP Network.

G&Co strategized and launched this community-run market's web site as part of a larger brand re-launch. The site offers new features for member engagement and product news, while bringing the new brand identity to life.

"The logo is very leggy.
Or to use retail terminology,
it has plenty of shelf-life."

Ricardo Chavira, Marketing Director, Co-opportunity Natural Foods

Graphic Design USA Magazine
An article about Fabian Geyrhalter's 10 Years of running a design agency was published in the October issue of this national magazine. View article

Dexigner
Dexigner features an article on G&Co's brand refresh for Co-opportunity. Read more

W3 Awards
The G&Co team has been awarded two 2011 W3 Awards for the design and development of the CO-OP THINK and the Martian Ranch & Vineyard web sites.
 

Davey Awards
Geyrhalter also took home Gold for the CO-OP THINK site and Silver for the ATM Managed Services site in this year's Davey Awards. The re-branding effort for Co-opportunity took home a gold statue.

How to evoke emotions when only few emotions may be evoked.
9/11/11 is past us, and I am sure we are all a bit relieved as it is not a joyful day in any means, and it comes with many hurtful memories atop of fears of repeat attacks. When flipping through the great New York Times memorial issue, I paused to reflect on the way brands chose to walk the very delicate line of mixing honest sympathy with a hint of marketing message – all the way to a blunt in-your-face sales message... Read more

The holidays are a time to give back.
Prepping for our holiday gift, we hosted a company-wide poll to find out what causes matter the most to us.

As we are getting ready to ring out the year, we are taking time to reflect on a successful year and are grateful to our wonderful clients and to you, our devoted followers. We wish everyone a splendid holiday season and great health, happiness and fortune in the new year! Until 2012, good-bye, tschüss, an nyung and adiós!